09:00 09:30
KEYNOTE AMAZON ADS - Bellevue
AMAZON ADS Keynote: Captivate without interrupting: Amazon Ads, building strong brands beyond the product
09:30 10:15
THANKYOU ANALYTICS - Bellevue
GA4, consent, Pmax, post-view, the decline of cookies: the advertising performance measurement strategies adopted by more than 70 e-retailers to maximize their results.
ONE TO ONE - Bellevue
AI and creativity: impossible duo or revolutionary alliance?
ONE TO ONE - Casino
Emotional data: towards a new era of sensorial marketing
09:30 10:00
ONE TO ONE - Casino
Meet-up: Performance worship vs. human worship
10:30 11:15
PAYLEAD - Bellevue
Acquiring, Engaging, and Retaining Printemps Customers through their Banking App
FEEDMAX - Bellevue
Boosting Sales on Google Shopping with AI: Camif Case Study
CYBERCITE - Casino
CYBERCITE
11:00 11:30
ONE TO ONE - Casino
Pitchs startups Jour 2
11:30 12:15
DATAIADS - Bellevue
Optimizing product feeds with AI to boost ad performance — without starting from scratch. How Vertbaudet & Galeries Lafayette turned a “compliant” feed into a “high-performing” one, boosting ROAS and reducing CPC with GenAI.
IMAGINO FRANCE - Bellevue
From Data to Customer Engagement: How Picard Challenges the Status Quo to Stay at the Forefront of Innovation?
TREASURE DATA - Casino
Personalization at Scale: Business Impact and Differentiation with the Agentic Suite, IA First, and the CDP
14:00 14:30
KEYNOTE LABELIUM - Bellevue
Labelium Keynote: AI, social media, trust: the new Bermuda Triangle of digital technology
14:30 15:15
MAXXING - Bellevue
Mass Personalization: Building the Next Generation of Customer Relationships
ROKT - Bellevue
Vinted x Rokt x Deezer: A case study on driving growth in the Transaction Moment™
REELEVANT - Casino
15:30 16:15
ADDINGWELL BY DIDOMI - Bellevue
Meta x Addingwell: How Ba&sh Turns Offline Sales into a Powerful Marketing Driver
SALESFORCE - Bellevue
L'IA au service de la proximité client
JOKO - Casino
Reactivating Dormant Customers: Decathlon x Joko’s Winning Playbook
15:30 16:00
ONE TO ONE - Casino
Meet-up: Transform your approach to leadership through the power of movement
16:30 17:15
MARIGOLD - Bellevue
Desire, Attachment and Mobility: Europcar’s New Loyalty Equation
JVWEB - Bellevue
Feed, Scoring, Stratégie, IA : les 4 leviers pour exploser tes résultats Google Ads
EQUANCY - Casino
EQUANCY x SNCF CONNECT x EULERIAN - Attribution as a strategic management driver.
17:30 18:15
WIZALY - Bellevue
WIZALY
TWILIO SEGMENT - Bellevue
Vision unifiée des données : comment les clients de Twilio Segment créent des expériences exceptionnelles en exploitant les données
TALON.ONE - Casino
Level up loyalty with gamification
17:30 18:00
ONE TO ONE - Casino
Meet-up: Co-creating responsible digital marketing in the age of AI: commitment, ethics, and collective stance


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