10:00 - 11:00
Participants’ Welcome
11:00 - 12:30
Opening Plenary - The “Day After" : what marketers should do whenever there is the next economic downturn !
12:30 - 14:30
Lunch at the Casino of Biarritz
14:30 - 18:30
One to One meetings
Experts Workshops
18:30 - 19:30
Plenary
20:30 - 23:30
Networking Evening